Saturday, November 27, 2010

WHIRLPOOL ELECTRONICS

WHIRLPOOL ELECTRONICS

WHIRLPOOL ELECTRONICS

Statistics:
PublicCompany
Incorporated: 1929 as Nineteen Hundred Corporation
Employees: 68,272
Sales: $11.02 billion (2002)
Stock Exchanges: New York Chicago
Ticker Symbol: WHR
NAIC: 333415 Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing; 335211 Electric Housewares and Household Fan Manufacturing; 335221 Household Cooking Appliance Manufacturing; 335222 Household Refrigerator and Home Freezer Manufacturing; 335224 Household Laundry Equipment Manufacturing; 335228 Other Major Household Appliance Manufacturing

Company Perspectives:
At Whirlpool, we believe that innovative thinking comes from anyone and anywhere within our company. That's why, in 1999, we launched a worldwide effort to instill innovation as a core competency throughout our organization. Since then, Whirlpool people worldwide have participated in and contributed to innovation-related activities that have resulted in new ideas, products and services that deliver real value to our consumers in ways never before seen in either our company or our industry.
Innovation is Whirlpool Corporation's differentiating strategy, one we believe provides us with a significant competitive advantage. Innovation also brings us closer to our consumers and enables us to meet their unmet needs.

CORPORATE HEADQUARTERS

CORPORATE HEADQUARTERS

Our History:

Whirlpool Corporation today is the world's leading manufacturer and marketer of major home appliances. Whirlpool realizes annual sales of approximately $19 billion, has 70,000 employees and maintains 69 manufacturing and technology research centers around the world. We market Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world.

Our beginnings, though, were much more humble, based on a business failure and the vision of one family. In 1908, Lou Upton invested his savings in a venture to manufacture household equipment. When that company failed to materialize, Upton was offered the opportunity to select something of value from the failed venture as a return on his investment. He chose the patents on a hand washing machine that he thought might be electrified.

Lou Upton brought the patents and his innovative vision home to St. Joseph, Michigan. In 1911, Lou joined his uncle Emory and brother Fred to produce motor-driven wringer washers as the Upton Machine Company.

STRONG BUSINESS ETHICS

The company's first major order for 100 washing machines came almost immediately. A problem arose when a cast-iron gear in the transmission failed — in every single machine. Upon learning of the issue, Lou Upton replaced the defective parts with a new cut-steel gear. Impressed with the fledgling company's business ethics, the customer doubled its order to 200 washing machines.

Upton Machine continued to grow. In order to meet increased customer demand, in 1929 it merged with the Nineteen Hundred Washer Company of New York. Together they formed the Nineteen Hundred Corporation, and business grew steadily, in spite of the Great Depression of the 1930s. We began experimenting with new products, innovative technologies and strong engineering and sales.

WHIRLPOOL IN THE 1940s AND 1950s

World War II halted washer production, as factories were modified to provide components for the P-40 Warhawk aircrafts and military equipment. More than two million units of war materials were produced, including aircraft propeller pitch controls, trailing edges for fighter wings, hydraulic steering mechanisms for tank retrievers, carburetor parts, pumps, gears and gear cases.

In the summer of 1945, we began producing washers again, anticipating that within three years demand would be twice that of 1941. This began a period of explosive growth that would take us from a small manufacturer of washers and ironers to a large manufacturer of a full line of major home appliances, including the first fully-automatic washer and electric dryer.

In 1949, we changed our company’s name to Whirlpool Corporation to contribute to the recognition of our signature brand. We had grown to lead the industry, achieving $48 million in sales and annual earnings of $3 million.

COMMITMENT TO SOCIETY

Lou and Fred Upton established the Whirlpool Foundation following the war, making a commitment – a promise – to reinvest in the community. Their intent was to provide financial and leadership support for nonprofit organizations dedicated to improving the quality of life in the communities where Whirlpool Corporation operated.

During the post-war boom years of the 1950s, we looked for new ways to expand our product offering. In 1955, we merged with the Seeger Refrigeration Company, which provided us with a quality refrigerator line. As part of the merger we also acquired RCA’s air conditioning and range businesses, allowing us to provide customers with exceptional products that met their needs. In 1958, we took our first tentative step toward operating in foreign markets by entering a partnership with Brazil’s Brasmotor S.A., parent of appliance maker Multibras S.A. Eletrodomesticos.

EXPANSION AND DEDICATED SERVICE

By the start of the 1970s, Whirlpool offered appliances to handle laundry, home heating and cooling, and the full cycle of food preservation, preparation, consumption and cleanup, in the kitchen. We continued introducing innovative products that performed more efficiently and helped make household tasks easier. To support our consumers, we introduced the Cool Line, the first toll-free consumer service support program in the United States.

We formed the Office for Environmental Control in 1970, solidifying our focus on social and environmental responsibility. This group allowed us to standardize strong environmental standards across all of our operations. Concurrently, we formed partnerships with environmental advocates, industry representatives and legislators to help craft robust energy and water efficiency standards, test procedures and policies, a commitment that continues today.

THE FIRST SPACE KITCHEN

In October 1960, Whirlpool received a government contract to design and build America’s first experimental space kitchen. The kitchen included a miniature thermoelectric refrigerator, freezer, three-cavity oven, self-heated water system, storage space for food and disposal units for both dry and wet waste. This was the first attempt by appliance engineers to cope with the problems of zero gravity, and a number of innovative solutions were developed. Our work helped build public knowledge of and confidence in the space effort. Whirlpool continued working with the government to develop food and equipment for space travel, pioneering the development of food, waste management and personal hygiene systems used in all of NASA’s Gemini, Apollo and Skylab missions.

We began growing our international business, expanding into Mexico. We also built a manufacturing plant in Pondicherry, India, and began manufacturing and marketing appliances throughout Europe. In 1986, we purchased the KitchenAid division of Dart and Kraft, allowing us to continue the excellent tradition of major and countertop appliances for which KitchenAid is known.

Whirlpool accelerated our global expansion in the 1990s, with an expanded presence throughout Europe, Latin America, Asia and parts of Africa. We were well on our way to becoming a global force in the home appliance industry and the industry’s eventual leader.

GLOBAL APPLIANCE LEADERSHIP

In 2006, we took the significant step of acquiring Maytag Corporation, resulting in an aligned organization able to offer more to consumers in the increasingly competitive global marketplace. The transaction enabled us to become a more efficient supplier to trade customers while offering a broader portfolio of innovative, high-quality branded products and services to consumers.

Our focus on environmental sustainability continued with an emphasis on consistently offering a full line of energy- and water-efficient products. In 2003, we became the world’s first appliance manufacturer to announce a global greenhouse gas reduction target, a 3 percent reduction from 1998 levels by 2008. We revised the target in 2007, to a goal of 6.6 percent reduction by 2012. Currently our operations’ release of toxic chemicals in the United States is nearly 90 percent less than the releases compared to the 1987 baseline year, while at the same time production increased approximately 80 percent.

COMMUNITY FOCUS

One of the ways we demonstrate our commitment to community and society is through our partnership with Habitat for Humanity International, which began in 1999, when we began donating a range and an ENERGY STAR®-qualified refrigerator to every Habitat for Humanity home built in North America. Our commitment has expanded to include support for every Habitat home built globally by 2011, either through product donations, cash or home sponsorship.

Throughout the years, Whirlpool has built a culture of doing the right thing based on living up to our commitments to stakeholders and by quietly working behind the scenes to strengthen the economic and social fabric of the communities in which we operate. Our employees live by the values that have made our company the international leader that it is today. We are delivering strong performance, providing an outstanding portfolio of brands, and we’re creating better, more innovative products that improve consumers’ lives in and around the home each and every day. Nearly 100 years ago, the Upton family continually improved their washer; they cared about their community, their employees and their customers. They believed that "there is no right way to do a wrong thing." We still believe that today.

Principal Subsidiaries: Empreso Brasileira de Compressores S.A. (Brazil; 94%); Multibrás S.A. Eletrodomésticos (Brazil; 94%); Whirlpool Canada Inc.; Whirlpool do Brasil Ltda. (Brazil); Whirlpool Europe B.V. (Netherlands); Whirlpool Financial Corporation; Whirlpool Mexico, S.A. de C.V.; Whirlpool Patents Company; Whirlpool Properties, Inc.

Principal Operating Units: Whirlpool North America; Whirlpool Europe; Whirlpool Latin America; Whirlpool Asia.

Principal Competitors: GE Consumer Products; Maytag Corporation; AB Electrolux; BSH Bosch und Siemens Hausgeräte GmbH; Merloni Elettrodomestici S.p.A.; El.Fi Elettrofinanziaria S.p.A.

OVERVIEW OF COMPANY

Whirlpool Corporation is a leader of the $100 billion global home appliance industry. Our appliances are marketed in nearly every country around the world.

LEADING BRANDS:

Whirlpool manufactures appliances across all major categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration.

Leading Brands

Whirlpool markets some of the world’s most recognized appliance brands, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul.

The Whirlpool brand is the world's No. 1 global appliance brand and ranks among the world's most valuable brands identified by Brand Finance, the world’s leading independent brand valuation and marketing metrics consultancy.

OUR VISION:

Our Vision

Every Home… Everywhere… with Pride, Passion and Performance

Our vision reinforces that every home is our domain, every customer and customer activity our opportunity. This vision fuels the passion that we have for our customers, pushing us to provide innovative solutions to uniquely meet their needs.

Pride... in our work and each other

Passion... for creating unmatched customer loyalty for our brands

Performance... that excites and rewards global investors with superior returns

We bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere.

OUR MISSION:

O

Everyone, Passionately Creating Loyal Customers for Life

Our mission defines our focus and what we do differently to create value. We are a company of people captivated with creating loyal customers. From every job, across every contact, we will build unmatched customer loyalty…one customer at a time.

OUR VALUES:

Our Values

Our values are constant and define the way that all Whirlpool Corporation employees are expected to behave and conduct business everywhere in the world.

Respect — We must trust one another as individuals and value the capabilities and contributions of each person.

Integrity — We must conduct all aspects of business honorably – ever mindful of the longtime Whirlpool Corporation belief that there is no right way to do a wrong thing.

Diversity and Inclusion — We must maintain the broad diversity of Whirlpool people and ideas. Diversity honors differences, while inclusion allows everyone to contribute. Together, we create value.

Teamwork — We must recognize that pride results in working together to unleash everyone’s potential, achieving exceptional results.

Spirit of Winning — We must promote a Whirlpool culture that enables individuals and teams to reach and take pride in extraordinary results and further inspire the "Spirit of Winning" in all of us.

PRODUCTS MANUFACTERED BY WHIRLPOOL




Beverage Centers
Built-in Ovens
Compactors
Compact Refrigerators
Cooktops
Dishwashers
Disposers
Freezers
Hoods & Vents
Ice Makers
Microwaves
Ranges
Refrigerators
SpeedCook Ovens
Wine Coolers


Laundry Room


Washers
Dryers
Combo Washer Dryers
Laundry 1-2-3






Whole Home


Water Treatment
Water Filtration
Water Softeners

Water Heaters
Gas & Electric Water Heaters

Central Heating and Cooling
Central Air Conditioning
Central Heating
Central Indoor Air Quality



STRATEGY:

What truly distinguishes Whirlpool Corporation is our commitment to building strong brands and a loyal consumer base. Around the globe, our customers trust Whirlpool to make their lives easier. Everything we do contributes to building unmatched levels of loyalty to our brands through lifelong relationships with our customers.

We are committed to our brand value-creation strategy—focusing on innovation, cost productivity, product quality and consumer value. We continue to improve our global operating platform to ensure we are the best-cost and best-quality appliance manufacturer worldwide. Our supply chain has been transformed to better deliver products to trade customers and consumers. And we are seeing the benefits of these actions today through a stronger network, increased efficiencies and timely deliveries.

Our focus now, and in the future, is on more than just creating great products. We’re focused on maximizing the benefits of our worldwide network of resources, which is unmatched in the industry. We’re creating better, more innovative products that improve consumers' lives—in and around the home—each and every day. And we’re committed to being an agile, global consumer products company that creates value through our brands and innovations. We know that our compelling and growing brands, fueled with innovation, attract and retain loyal customers for life.

Innovation:

Whirlpool Corporation firmly believes innovative thinking comes from everyone, everywhere. Nearly 10 years ago, we launched a worldwide effort to instill innovation as a core competency throughout the entire organization. Since then, Whirlpool employees worldwide have participated in and contributed to innovation-related activities resulting in new ideas, products and services; thus delivering real value to consumers in ways never before seen in either the company or the home appliance industry.

Focused on embedding innovation as a core competency, Whirlpool Corporation has made a long-standing investment to build this competency. This investment includes redesigning business processes, training thousands of employees, building an innovation management system and changing the culture of the company.

Innovation attracts consumers to our wide portfolio of brands; however it also offers a sustainable competitive advantage. In 2007, Whirlpool Corporation generated more than $2.5 billion of worldwide revenue from product innovations—well exceeding projected targets for the year—and the robust pipeline of $4.5 billion will allow for continued growth over time.

QUALITY:

Whirlpool Corporation is committed to building products that consumers around the world can depend on to meet their daily needs. This commitment to quality begins in the concept stages and continues throughout the lifetime of the appliance. The result of these efforts is a sustainable and competitive advantage for the company.

Globally, Whirlpool Corporation manufactures products using principles of lean manufacturing and operational excellence to ensure continuous improvement of processes and to produce products that meet the company's high-quality standards.

At Whirlpool, there is a constant focus on seeking out new and unique ways to improve the function, performance and sustainability of our products.

Whirlpool Quality

Whirlpool Quality

FUTURE ASPECTS:

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KOLKATA: Home appliances major Whirlpool is drawing up a strategy to achieve market leadership in India by 2010 in three product categories — air-conditioners, microwaves ovens and washing machines.

The Indian arm of the $18- billion firm, Whirlpool India, also plans to invest in developing new India-specific products. Whirlpool India expects this to translate into topline growth upwards of 20% year-on-year from the current turnover of Rs 1,460 crore. “We are working on a vision plan to be market leaders in the products segments we operate. This also includes a product pipeline in both existing and new product segments,” Whirlpool India GM (brand marketing) Sukhpreet Singh said.

The company, which enjoys a 5% share in the AC and microwave market, intends to it double by end-2008. In the washing machine segment, Whirlpool’s share is about 16%. Incidentally, the company had attained market leadership in direct cool refrigerators with 24% market share in 2007. It had sold 1.1 million refrigerators last year and now the focus would be to beef up presence in frost-free segment.

Whirlpool India also intends to leverage its global strength to roll out new products from its global stable. It recently forayed into two new product categories in India, built-in kitchen appliances and water purifiers. Built-in kitchen appliances are a new line of appliances such as chimney, dishwasher and oven which fits into a modular kitchen.

The company had recently invested around $20 million in new product development.It is now drawing up the finer details for the next phase of investment to further consolidate presence in the home appliance market.

COMMUNICATION

Communication

“Any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states.

Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes.”

Or in simple words;

Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions.

Communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process. For communication to be effective, the message must mean the same thing to both the sender and the receiver.

Business Communication:

Business Communication is any communication used to promote a product, service, or organization - with the objective of making sale.

In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth.

In business, communication is considered core among business, interpersonal skills and etiquette.

Historical Background

Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet written from left to right. After that, many books appeared on written communication principles. In a result of this, Greek started her very first library.

When communism was ruling China, communication had become the biggest challenge within the vast government as well as between government and people. 1st in China and then in Rome postal service was launched. After that paper and printing press was invented in china that made communication easier.

Hence, today’s principles of communications are founded on a mixture of ancient oral and written traditions.

Organization

The arrangements between individuals and groups in human society that structure relationships and activities (Business, Political, Religious or social).

In other words,

A group of people identified by shared interests or purpose, for example, a “Bank”.

Lifeblood of an Organization

Communication is the lifeblood of an organization. If we could somehow remove communication flows from an organization, we would not have an organization.

It is needed for:

1-Exchanging information

2-Exchanging options

3-Making plans and proposals

4-Reaching agreement

5-Executing decisions

6-Sending and fulfilling orders

7-Conducting sales

When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization, is as vital as blood for life.

Types of Business Communication

There are two types of business communication in an organization:

1-Internal Communication:

Communication within an organization is called “Internal Communication”.

It includes all communication within an organization. It may be informal or a formal function or department providing communication in various forms to employees.

Effective internal communication is a vital mean of addressing organizational concerns. Good communication may help to increase job satisfaction, safety, productivity, and profits and decrease grievances and turnover.

Under Internal Business Communication types there come;

a)Upward Communication
b)DownwardCommunication
c) Horizontal/Literal communication

a) Upward Communication

Upward communication is the flow of information from subordinates to superiors, or from employees to management. Without upward communication, management works in a vacuum, not knowing if messages have been received properly, or if other problems exist in the organization.

By definition, communication is a two-way affair. Yet for effective two-way organizational communication to occur, it must begin from the bottom.

Upward Communication is a mean for staff to:

1-Exchange information

2-Offer ideas

3-Express enthusiasm

4-Achieve job satisfaction

5-Provide feedback

b)Downward Communication

Information flowing from the top of the organizational management hierarchy and telling people in the organization what is important (mission) and what is valued (policies).

Downward communication generally provides enabling information - which allows a subordinate to do something.

e.g.: Instructions on how to do a task.

Downward communication comes after upward communications have been successfully established. This type of communication is needed in an organization to:

1-Transmit vital information

2-Give instructions

3-Encourage 2-way discussion

4-Announce decisions

5-Seek cooperation

6-Provide motivation

7-Boost morale

8-Increase efficiency

9-Obtain feedback

Both Downward & Upward Communications are collectively called “Vertical Communication”

c) Horizontal/Literal communication

Horizontal communication normally involves coordinating information, and allows people with the same or similar rank in an organization to cooperate or collaborate. Communication among employees at the same level is crucial for the accomplishment of work.Horizontal Communication is essential for:

1-Solving problems

2-Accomplishing tasks

3-Improving teamwork

4-Building goodwill

5-Boosting efficiency

2-External Communication:

Communication with people outside the company is called “external communication”. Supervisors communicate with sources outside the organization, such as vendors and customers.It leads to better;

1-Sales volume

2-Public credibility

3-Operational efficiency

4-Company profits

It should improve

1-Overall performancee

2-Public goodwill

3-Corporate image

Ultimately, it helps to achieve

1-Organizational goals

2-Customer satisfaction

METHODS OF COMMUNICATION USED IN WHIRLPOOL

THE VARIOUS METHODS USED IN WHIRLPOOL CORPORATION FOR COMMUNICATION PURPOSE ARE AS FOLLOWS:

1-Face-to-face is still a valuable tool for imparting and building trust, negotiating, enthusing.

2-Video-conferencing allows some of the benefits of meeting in person without the travel - especially if the purpose of the meeting is transactional

3-Telephone - personal but loses the nuance of body expressions - a major part of communication. Voicemail and ’call waiting’ have generated enormous revenues although their effectiveness is debatable.

4-Mobile phone - if a conventional call is to a location, a call to a mobile is to a person. Some people think that the major use of this is as a tool for making calls...

5-Letter - still an excellent tool for contractual and complex communications, also for drawings.

6-E-mail - quicker and cheaper than a letter, the biggest danger here is that too few people re-read what has been written before hitting the ’send’ button. Also a point of danger for systems - you won’t get anthrax but some e-mails will be as terminal to your office systems if you aren’t careful.

7-Fax - the last ’big thing’ before e-mail usurped it; is still an excellent tool for getting pictures sent quickly.

8-Text -For the worst of all worlds, SMS ("Texting") to a mobile ’phone is high on impact but often low on clarity and personalisation.

9-Computer systems can talk directly to each other - settling invoices direct between company accounts for instance.

10-Websites - largely aimed at one-way communications, the Internet has transformed the way that we can get hold of information.

11-WAP phones - the internet on the move.

COMPARISON OF VARIOUS METHODS USED

Communication methods compared
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IT IS NOW POSSIBLE to look at the applicability of each method by identifying where it sits against each of the four dimensions and the media elements it is capable of employing.
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Characteristics by dimension

Media characteristics

When to use

Audio tape/CD

Recorded, so consistent, considered, accessible when suits user

Passive, so requires less effort from recipient, quicker

Local, so potential for high quality, portable

Pull, so less stressful, good for large quantities of info

Through the spoken word can be specific, convey tone of voice

Through non-verbal sounds can create emotional response, realism

When the message can be conveyed using sound alone; when interaction is not required; when recipients have access to players; when no other medium is suitable, e.g. when travelling

Typical applications: education and training on the move

Videotape

Recorded, so consistent, considered, accessible when suits user

Passive, so requires less effort from recipient, quicker

Local, so potential for high quality, portable

Pull, so less stressful, good for large quantities of info

Through the spoken word can be specific, convey tone of voice

Through moving images can be direct and memorable, attract attention, show motion, including body language

Through non-verbal sounds can create emotional response, realism

When the message requires high quality moving images; when you need to create a memorable impression; when interaction is not required; when the size of the audience makes it cost-effective; when recipients have access to players

Typical applications: corporate communications

CD-ROM

Recorded, so consistent, considered, accessible when suits user

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Local, so potential for high quality, portable

Pull, so less stressful, good for large quantities of info

Through the written word can be specific, self-paced

Through the spoken word can be specific, convey tone of voice

Through still images can be direct and memorable, self-paced

Through moving images can be direct and memorable, attract attention, show motion, including body language

Through non-verbal sounds can create emotional response, realism

When the message requires a wide range of media types; when interaction is required; when the message needs to be tailored to the recipient; when the size of the audience makes it cost-effective; when recipients have access to players

Typical applications: training and point-of-sale programmes

Letters / memos / reports

Recorded, so consistent, considered, accessible when suits user

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Local, so potential for high quality, portable

Push, so message will reach target on time

Through the written word can be specific, self-paced

Through still images can be direct and memorable, self-paced

When the message can be conveyed using text and still images; when it is important that you know the recipient will see the message; when the message needs to be tailored to the recipient; when e-mail is not available, when portability is needed or when hard copy is essential

Typical applications: everyday business communications where no on-line alternative

Manuals

Recorded, so consistent, considered, accessible when suits user

Passive, so requires less effort from recipient, quicker

Local, so potential for high quality, portable

Pull, so less stressful, good for large quantities of info

Through the written word can be specific, self-paced

Through still images can be direct and memorable, self-paced

When the message can be conveyed using text and still images; when an intranet is not available, portability is needed or hard copy is essential

Typical applications: reference, where no on-line alternative

Printed materials

Recorded, so consistent, considered, accessible when suits user

Passive, so requires less effort from recipient, quicker

Local, so potential for high quality, portable

Pull, so less stressful, good for large quantities of info

Through the written word can be specific, self-paced

Through still images can be direct and memorable, self-paced

When the message can be conveyed using text and still images; when quality is important; when the size of the audience makes it cost-effective; when an intranet is not available, portability is needed or hard copy is essential

Typical applications: corporate communications, marketing materials

Fax

Recorded, so consistent, considered, accessible when suits user

Passive, so requires less effort from recipient, quicker

Push, so message will reach target on time

Through the written word can be specific, self-paced

Through still images can be direct and memorable, self-paced

When the message can be conveyed using text and still images; when it is important that you know the recipient will see the message; when the recipient is at a distance; when e-mail is not available; when the recipient has a fax machine;

Typical applications: business messages if no on-line alternative

E-mail

Recorded, so consistent, considered, accessible when suits user

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Remote, so no delays, regardless of distance

Push, so message will reach target on time

Through the written word can be specific, self-paced

When the message can be conveyed using text alone; when it is important that you know the recipient will see the message; when the recipient is at a distance; when the message needs to be tailored to the recipient; when both parties have e-mail access

Typical applications: everyday business communications

Intranet

Recorded, so consistent, considered, accessible when suits user

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Remote, so no delays, regardless of distance

Pull, so less stressful, good for large quantities of info

Through the written word can be specific, self-paced

Through still images can be direct and memorable, self-paced

When the message can be conveyed using text and still images; when the recipient is at a distance; when the message needs to be updated regularly; when interactivity is required; when the recipient has access to the intranet

Typical applications: corporate communications, reference, discussion forums, training

Radio

Passive, so requires less effort from recipient, quicker

Remote, so no delays, regardless of distance

Pull, so less stressful, good for large quantities of info

Through the spoken word can be specific, convey tone of voice

Through non-verbal sounds can create emotional response, realism

When the message can be conveyed using sound alone; when the recipient is at a distance; (if live) when communication needs to be immediate; when the recipient has a radio receiver

Typical applications: none

TV

Passive, so requires less effort from recipient, quicker

Remote, so no delays, regardless of distance

Pull, so less stressful, good for large quantities of info

Through the spoken word can be specific, convey tone of voice

Through moving images can be direct and memorable, attract attention, show motion, including body language

Through non-verbal sounds can create emotional response, realism

When the message requires high quality moving images; when the recipient is at a distance; (if live) when communication needs to be immediate; when the recipient has a TV receiver

Typical applications: corporate communications using satellite

One to ones

Live, so immediate

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Local, so can take place anywhere

Push, so message will reach target on time

Through the spoken word can be specific, convey tone of voice

Through moving images (in this case normal sight) can be direct and memorable, attract attention, show motion, including body language

When the message requires the parties to see each other; when interaction is required; when communication needs to be immediate; when the message needs to be tailored to the recipient

Typical applications: interviews, everyday business communications

Meetings

Live, so immediate

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Local, so can take place anywhere

Push, so message will reach target on time

Through the spoken word can be specific, convey tone of voice

Through moving images (in this case normal sight) can be direct and memorable, attract attention, show motion, including body language

When the message requires the parties to see each other; when interaction is required; when communication needs to be immediate; when the message needs to be tailored to the recipient

Typical applications: presentations, seminars, reviews, briefing sessions, group decision-making

Phone

Live, so immediate

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Remote, so no delays, regardless of distance

Push, so message will reach target on time

Through the spoken word can be specific, convey tone of voice

When the message can be conveyed using sound alone; when interaction is required; when communication needs to be immediate; when the recipient is at a distance; when the message needs to be tailored to the recipient; when both parties have access to a phone

Typical applications: everyday business communications

Video confer-
encing

Live, so immediate

Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored

Remote, so no delays, regardless of distance

Push, so message will reach target on time

Through the spoken word can be specific, convey tone of voice

Through moving images can be direct and memorable, attract attention, show motion, including body language

When the message requires the parties to see each other; when interaction is required; when communication needs to be immediate; when the recipient is at a distance; when the message needs to be tailored to the recipient; when both parties have access to video conferencing facilities

Typical applications: important meetings held at a distance

REFERENCES

1-http://www.fundinguniverse.com/company-histories/Whirlpool-Corporation-Company-History.html

2- http://www.whirlpoolcorp.com

3-http://economictimes.indiatimes.com/News/News_By_Industry/Cons_Products/Electronics/Whirlpool_targets_leadership_in_Indian_market/articleshow/2856479.cms

4- http://www.whirlpool.com/home.jsp

5- http://www.rizwanashraf.com/2008/02/04/business-communication-and-its-types/

6- http://www.fastrak-consulting.co.uk/tactix/features/commopts/comopt07.htm

7- http://en.wikipedia.org/wiki/Business_communication

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