Communications management

A PROJECT REPORT ON MANAGEMENT.

HOW RELIANCE COMPANY COMMUNICATE IN PAST & IN FUTURE and VIEW OF LITERATURE ON
COMMUNICATION

WHAT IS COMMUNICATION?

Communications management

Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an organization, network, or communications technology. Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication. New technology forces constant innovation on the part of communications managers.

Breif Introduction

Effective organizational communications are an essential precondition of effective management -- without effective communication, management becomes difficult or impossible. Organizations with more than one level of management suffer from communications problems that can interfere with almost any aspect of the organization, including corrective actions.

As managerial work regimes move continuously towards post-industrialism, forms of communication change with it. Work relationships are increasingly becoming communicative relationships. Given the prevalence of asymmetrical power relations based on managerial structures of domination at work, today's communication shows signs of distortions. To end communicative distortions a fundamental restructuring of managerial communication is required. Seeking to solve this problem, this book establishes a new hands-on model of communication that will set up workable and practical communication forums. - Introduction: Communication in Management, Work and Society Communication I: Basics and Contexts Communication II: Signs and Meanings Distorted Communication I: Classifications Distorted Communication II: Ideologies Distorted Communication III: Hegemonies Distorted Communication IV: Culture, Rhetoric and Meetings Distorted Communication V: Persuasion, Attitudes and Responses Communicative Action I: The Basics of Ideal Speech Communicative Action II: Ethics and Communication Communicative Action III: The Two Logics of Work Relations Communicative Action IV: The Two Logics of Communication Communicative Action V: Communicative Ethics at Work Practical Conclusions THOMAS KLIKAUER has completed two MAs and a PhD, as well as an appointment in the field of Industrial Relations at the University of Western Sydney. The publication of Communication, Management and Work led to more concentrated work on communication at work with distortions and communicative action as the core idea. Description As managerial work regimes move continuously towards post-industrialism, forms of communication change with it. Work relationships are increasingly becoming communicative relationships. Given the prevalence of asymmetrical power relations based on managerial structures of domination at work, today's communication shows signs of distortions. To end communicative distortions a fundamental restructuring of managerial communication is required. Seeking to solve this problem, this book establishes a new hands-on model of communication that will set up workable and practical communication forums. Contents Introduction: Communication in Management, Work and Society Communication I: Basics and Contexts Communication II: Signs and Meanings Distorted Communication I: Classifications Distorted Communication II: Ideologies Distorted Communication III: Hegemonies Distorted Communication IV: Culture, Rhetoric and Meetings Distorted Communication V: Persuasion, Attitudes and Responses Communicative Action I: The Basics of Ideal Speech Communicative Action II: Ethics and Communication Communicative Action III: The Two Logics of Work Relations Communicative Action IV: The Two Logics of Communication Communicative Action V: Communicative Ethics at Work Practical Conclusions Authors THOMAS KLIKAUER has completed two MAs and a PhD, as well as an appointment in the field of Industrial Relations at the University of Western Sydney. The publication of Communication, Management and Work led to more concentrated work on communication at work with distortions and communicative action as the core idea.

INTERNAL COMMUNICATION

Internal communications includes all communication within an organization. Communication may be oral or written, face to face or virtual, one-on-one or in groups. Effective internal communication is a vital means of addressing organizational concerns. Clear and concise internal communication helps to establish formal roles and responsibilities for employees and maintain organization and clarity within an establishment.

Definition

Internal communication is the communication that exists within a company, between and among employees. It can take many forms, such as face-to-face casual conversations, formal meetings, phone calls, emails, memorandums, and internal wikis. Communication within an organization is key to success. An organization's adaptability to external changes relies on efficient communication internally.The function of an Internal Communications department is to ensure a cohesive communications culture throughout the organization. Internal Communications may be labeled Employee Communications, Engagement Communications, Communications, and other variants. The key theme running through these titles is communication, in whatever format, among a firm's employees.

IMPORTENCE OF INTERNAL COMMUNICATION

Gauri Deshmukh, head of HR at SAS India, lists the following reasons why internal communication is so important for an organisation:

• It provides information and encourages sharing by driving and supporting the organisation’s short-term and long-term goals and objectives.
• It ensures that these initiatives are implemented and followed at a local level.
• It ensures that knowledge-sharing and communication processes are part of the daily workflow across all functions of the business.
• It helps drive ownership and shared engagement

ARTICALS ON COMMUNICATION BY JOURNALS

1)Title: The Importance of Environmental Communication: Evidence from Turkey

Author(s): Caner Dincer, Banu Dincer

Journal: Social Responsibility Journal

Year: 2006

Abstract:

In this article, we try to extend previous research on socially responsible practices by investigating the effectiveness of the environmental communication of an organization. The work is mostly based on the results of a qualitative research about the environmental efforts of a supermarket chain, particularly through its replacement strategy of nylon bags by biodegradable ones. There are many studies in the marketing literature on corporate environmentalism emphasizing the advantages of communicating the socially responsible practices (Detchessahar, 2001; Gabriel, 2003; Kolk, 2000; Krogh and Roos, 1995) but there are also risks related to communication strategy. Therefore, it is very crucial to know the possible impacts of this kind of communication in order to be successful in the market (Brown and Dacin, 1997; Creyer and Ross, 1997; Sen and Bhattacharya, 2001). The impact of this communication has to be analyzed by different points of view such as the consumers, the employees and the managers. The results of this study will provide various managerial insights and recommendations for companies willing to succeed in their socially responsible actions as the responsible business practices can build sales, develop the workforce, boost enthusiasm, and enhance trust in to the company by increasing its reputation

2)Title: Integrating communications: is the ideal achievable?

Author(s):Lisa Massie, Christina L. Anderson

Journal: Corporate Communications: An International Journal

Year: 2003

Abstract:

Much of the communication strategy literature propounds the ideal of integrated communications. To support the achievement of an organisation’s aims and goals and to prevent a fragmented image of the organisation emerging, all communication, both internal and external, should be aligned, consistent and comprehensively integrated. This article examines “Contact 20/20”, a communication strategy recently put in place by a company providing supply chain management to the international oil and gas industry, and considers how that strategy measures up against some of the ideals put forward in the literature.

Article Type: Case study

Article URL: http://emeraldinsight.com/10.1108/13563280310506395

3)Title: Foreign language use among decision-makers of successfully internationalised SMEs: Questioning the language training paradigm

Author(s): Deborah Knowles, Terry Mughan, Lester Lloyd-Reason

Journal: Journal of Small Business and Enterprise Development

Year: 2006

Abstract:

Purpose – The purpose of this research is to assess the place of language skills in the international orientation of decision-makers of successfully internationalised SMEs. The position of language skills in this area of literature and policy is problematic and a new paradigm is proposed.

Design/methodology/approach – This paper considers findings from an empirical project using both quantitative and qualitative methods, first, a 1,200 company telephone survey and second, an 80 company batch of face-to-face interviews.

Findings – Strong international orientation seems indeed to be a determinant of success in international trade. The decision-makers of the successful companies were notably more likely to have foreign language skills than those in the other groups and were also the only group to include self-reported skills at the highest level. However, comparison of the countries in which the firms were dealing with the languages in which decision-makers claimed skills shows very clearly that the decision-makers of the “successful” international companies were often not using their foreign language skills in business. In addition, these decision-makers also possessed better attitudes towards foreign experience and other elements of international orientation.

Practical implications – The paper discusses the implications of the findings for policy-makers responsible for training and trainers themselves. The evidence supports the view that government subsidies focusing on language training might be better directed at a more varied range of activities to develop international orientation.

Originality/value – The article contributes to the development of qualitative research in this area in examining the foreign language use of decision-makers in successful international SMEs and locating this within their broader international orientation. It posits that language skills make an indirect contribution to overall international business success which is more valuable than their direct contribution to improved communication with specific foreign clients and markets.

Article Type: Research paper

Article URL: http://emeraldinsight.com/10.1108/14626000610705787

4)Title: Electronic mail and internal communication: a three-factor model

Author(s): Paul Hewitt

Journal: Corporate Communications: An International Journal

Year: 2006

Abstract:

Purpose – The purpose of this paper is to demonstrate how e-mail may promote effective internal communication in three key areas.

Design/methodology/approach – The paper presents a case study of a service-orientated group of social businesses in the not-for-profit sector, where a triangulated approach is employed, a three-factor model of effective e-mail use is proposed. Using focus groups, diaries and survey, the impact of e-mail was investigated on four key dimensions of internal communication at Parkside Housing Group.

Findings – Whilst overall e-mail was found to be less influential than face-to-face communication, e-mail was found to positively and specifically influence: the communication climate, where it provides a mechanism for staff to feed their views up the organisation; shared objectives and goal alignment, where it helps staff to understand the overarching goals of the organisation (the “bigger picture”); and perceived external prestige – the construed external image of the organisation – by helping the organisation to share positive publicity, and its successes, amongst staff.

Practical implications – When e-mail is used in organisations according to the three-factor model, it is proposed that it can have a positive impact on internal communication and subsequently organisational performance.

Originality/value – This is the first time the impact of e-mail on internal communication has been investigated, from a corporate communicator's perspective, and with the number of mailboxes worldwide growing year on year, and an increasing awareness of the importance of employees as key stakeholders, this study is original, relevant and timely.

Article Type: Research paper

Article URL: http://emeraldinsight.com/10.1108/13563280610643570

Top

Title: Internal marketing and supply chain management

Author(s): Ian N. Lings

Journal: Journal of Services Marketing

Year: 2000

Abstract:

Presents a model of service quality which is based on both internal and external customer and supplier groups in supply chain partners. Two possible types of internal customers are proposed in intra-firm inter-departmental relationships and two types of interaction are proposed in inter-firm inter-departmental relationships. The management of these interactions using tools originally developed in the field of internal marketing is discussed and the implications for service quality between supply chain partners are explored. The use of SERVQUAL to monitor the quality of service provided across these interactions is discussed and a research agenda to test the propositions developed is presented.

Article Type: Research paper

Article URL: http://emeraldinsight.com/10.1108/08876040010309194

Reliance Industries

Reliance Industries Limited (NSE: RELIANCE) is India's largest private sector conglomerate (and second largest overall) with an annual turnover of US$ 35.9 billion and profit of US$ 4.85 billion for the fiscal year ending in March 2008 making it one of India's private sector Fortune Global 500 companies, being ranked at 206th position (2008). ^[1] It was founded by the Indian industrialist Dhirubhai Ambani in 1966. Ambani has been a pioneer in introducing financial instruments like fully convertible debentures to the Indian stock markets. Ambani was one of the first entrepreneurs to draw retail investors to the stock markets. Critics allege that the rise of Reliance Industries to the top slot in terms of market capitalization is largely due to Dhirubhai's ability to manipulate the levers of a controlled economy to his advantage.

Though the company's oil-related operations forms the core of its business, it has diversified its operations in recent years. After severe differences between the founder's two sons, Mukesh Ambani and Anil Ambani, the group was divided between them in 2006. In September 2008, Reliance Industries was the only Indian firm featured in the Forbes's list of "world's 100 most respected companies".^[2]

Communication methods compared IN RELIEACE COMPANY IT IS NOW POSSIBLE to look at the applicability of each method by identifying where it sits against each of the four dimensions and the media elements it is capable of employing. Characteristics by dimension Media characteristics When to use Audio tape/CD Recorded, so consistent, considered, accessible when suits user Passive, so requires less effort from recipient, quicker Local, so potential for high quality, portable Pull, so less stressful, good for large quantities of info Through the spoken word can be specific, convey tone of voice Through non-verbal sounds can create emotional response, realism When the message can be conveyed using sound alone; when interaction is not required; when recipients have access to players; when no other medium is suitable, e.g. when travelling Typical applications: education and training on the move Videotape Recorded, so consistent, considered, accessible when suits user Passive, so requires less effort from recipient, quicker Local, so potential for high quality, portable Pull, so less stressful, good for large quantities of info Through the spoken word can be specific, convey tone of voice Through moving images can be direct and memorable, attract attention, show motion, including body language Through non-verbal sounds can create emotional response, realism When the message requires high quality moving images; when you need to create a memorable impression; when interaction is not required; when the size of the audience makes it cost-effective; when recipients have access to players Typical applications: corporate communications CD-ROM Recorded, so consistent, considered, accessible when suits user Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Local, so potential for high quality, portable Pull, so less stressful, good for large quantities of info Through the written word can be specific, self-paced Through the spoken word can be specific, convey tone of voice Through still images can be direct and memorable, self-paced Through moving images can be direct and memorable, attract attention, show motion, including body language Through non-verbal sounds can create emotional response, realism When the message requires a wide range of media types; when interaction is required; when the message needs to be tailored to the recipient; when the size of the audience makes it cost-effective; when recipients have access to players Typical applications: training and point-of-sale programmes Letters / memos / reports Recorded, so consistent, considered, accessible when suits user Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Local, so potential for high quality, portable Push, so message will reach target on time Through the written word can be specific, self-paced Through still images can be direct and memorable, self-paced When the message can be conveyed using text and still images; when it is important that you know the recipient will see the message; when the message needs to be tailored to the recipient; when e-mail is not available, when portability is needed or when hard copy is essential Typical applications: everyday business communications where no on-line alternative Manuals Recorded, so consistent, considered, accessible when suits user Passive, so requires less effort from recipient, quicker Local, so potential for high quality, portable Pull, so less stressful, good for large quantities of info Through the written word can be specific, self-paced Through still images can be direct and memorable, self-paced When the message can be conveyed using text and still images; when an intranet is not available, portability is needed or hard copy is essential Typical applications: reference, where no on-line alternative Printed materials Recorded, so consistent, considered, accessible when suits user Passive, so requires less effort from recipient, quicker Local, so potential for high quality, portable Pull, so less stressful, good for large quantities of info Through the written word can be specific, self-paced Through still images can be direct and memorable, self-paced When the message can be conveyed using text and still images; when quality is important; when the size of the audience makes it cost-effective; when an intranet is not available, portability is needed or hard copy is essential Typical applications: corporate communications, marketing materials Fax Recorded, so consistent, considered, accessible when suits user Passive, so requires less effort from recipient, quicker Push, so message will reach target on time Through the written word can be specific, self-paced Through still images can be direct and memorable, self-paced When the message can be conveyed using text and still images; when it is important that you know the recipient will see the message; when the recipient is at a distance; when e-mail is not available; when the recipient has a fax machine; Typical applications: business messages if no on-line alternative E-mail Recorded, so consistent, considered, accessible when suits user Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Remote, so no delays, regardless of distance Push, so message will reach target on time Through the written word can be specific, self-paced When the message can be conveyed using text alone; when it is important that you know the recipient will see the message; when the recipient is at a distance; when the message needs to be tailored to the recipient; when both parties have e-mail access Typical applications: everyday business communications Intranet Recorded, so consistent, considered, accessible when suits user Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Remote, so no delays, regardless of distance Pull, so less stressful, good for large quantities of info Through the written word can be specific, self-paced Through still images can be direct and memorable, self-paced When the message can be conveyed using text and still images; when the recipient is at a distance; when the message needs to be updated regularly; when interactivity is required; when the recipient has access to the intranet Typical applications: corporate communications, reference, discussion forums, training Radio Passive, so requires less effort from recipient, quicker Remote, so no delays, regardless of distance Pull, so less stressful, good for large quantities of info Through the spoken word can be specific, convey tone of voice Through non-verbal sounds can create emotional response, realism When the message can be conveyed using sound alone; when the recipient is at a distance; (if live) when communication needs to be immediate; when the recipient has a radio receiver Typical applications: none TV Passive, so requires less effort from recipient, quicker Remote, so no delays, regardless of distance Pull, so less stressful, good for large quantities of info Through the spoken word can be specific, convey tone of voice Through moving images can be direct and memorable, attract attention, show motion, including body language Through non-verbal sounds can create emotional response, realism When the message requires high quality moving images; when the recipient is at a distance; (if live) when communication needs to be immediate; when the recipient has a TV receiver Typical applications: corporate communications using satellite One to ones Live, so immediate Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Local, so can take place anywhere Push, so message will reach target on time Through the spoken word can be specific, convey tone of voice Through moving images (in this case normal sight) can be direct and memorable, attract attention, show motion, including body language When the message requires the parties to see each other; when interaction is required; when communication needs to be immediate; when the message needs to be tailored to the recipient Typical applications: interviews, everyday business communications Meetings Live, so immediate Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Local, so can take place anywhere Push, so message will reach target on time Through the spoken word can be specific, convey tone of voice Through moving images (in this case normal sight) can be direct and memorable, attract attention, show motion, including body language When the message requires the parties to see each other; when interaction is required; when communication needs to be immediate; when the message needs to be tailored to the recipient Typical applications: presentations, seminars, reviews, briefing sessions, group decision-making Phone Live, so immediate Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Remote, so no delays, regardless of distance Push, so message will reach target on time Through the spoken word can be specific, convey tone of voice When the message can be conveyed using sound alone; when interaction is required; when communication needs to be immediate; when the recipient is at a distance; when the message needs to be tailored to the recipient; when both parties have access to a phone Typical applications: everyday business communications Video confer- encing Live, so immediate Interactive, so opportunities for feedback, can check message has been understood, recipient can control pace, message can be tailored Remote, so no delays, regardless of distance Push, so message will reach target on time Through the spoken word can be specific, convey tone of voice Through moving images can be direct and memorable, attract attention, show motion, including body language When the message requires the parties to see each other; when interaction is required; when communication needs to be immediate; when the recipient is at a distance; when the message needs to be tailored to the recipient; when both parties have access to video conferencing facilities Typical applications: important meetings held at a distance

Face-to-face is still a valuable tool for imparting and building trust, negotiating, enthusing.

• Video-conferencing allows some of the benefits of meeting in person without the travel - especially if the purpose of the meeting is transactional
• Telephone - personal but loses the nuance of body expressions - a major part of communication. Voicemail and ’call waiting’ have generated enormous revenues although their effectiveness is debatable.
• Mobile phone - if a conventional call is to a location, a call to a mobile is to a person. Some people think that the major use of this is as a tool for making calls...
• Letter - still an excellent tool for contractual and complex communications, also for drawings.
• E-mail - quicker and cheaper than a letter, the biggest danger here is that too few people re-read what has been written before hitting the ’send’ button. Also a point of danger for systems - you won’t get anthrax but some e-mails will be as terminal to your office systems if you aren’t careful.
• Fax - the last ’big thing’ before e-mail usurped it; is still an excellent tool for getting pictures sent quickly.
• Text -For the worst of all worlds, SMS ("Texting") to a mobile ’phone is high on impact but often low on clarity and personalisation.
• Computer systems can talk directly to each other - settling invoices direct between company accounts for instance.
• Websites - largely aimed at one-way communications, the Internet has transformed the way that we can get hold of information.
• WAP phones - the internet on the move.

CONCLUSION: The conclusion of this project is communication is so important both internal and external for an organization.in past communication methods are less but in what we disscuss above but so important in that time also. Now in future more techniques are interduce an the competition between organizations how to use these techniques efficiently.

BIBILIOGRAPHY: THE BIBILIOGRAPHY OF ARTICALS ARE

DISSCUSS WITH THE ARTICALS.

en.wikipedia.org/wiki/Communications_management

http://www.palgrave.com/products/title.aspx?PID=280178

en.wikipedia.org/wiki/Reliance_Industries