CONTENTS:-
1. INTODUCTION
2. SOCIAL ENVIRONMENT
3. LEGAL ENVIRONMENT
4. POLITICAL ENVIRONMENT
5. ECONOMIC ENVIRONMENT
6. TECHNOLOGICAL ENVIRONMENT
7. SEGMENTATION
8. REFERENCES
BAJAJ INDUSTRIES
INTRODUCTION
Bajaj group of Industries, Nagpur started operations in 1961 under the able guidance of Late Shri Gangabisanji Bajaj. For last over 30 years it is being headed by Shri Hargovind Bajaj, An able Industrialist of region & founder Chairman of Vidarbha Industries Association. The prominent companies of the group include:The Company made its entry in the manufacture of the Cotton Ginning Machine and the first model was tested successfully in the year 1963. Company has emerged as a major success story with a steady growth rate, under the able guidance of Late Shri Gangabisan Bajaj and now under Shri Hargovind Bajaj.
RELATED PRODUCT INDUSTRIES
BAJAJ STEEL INDUSTRIES LTD
Bajaj Steel machines, cotton boll openers, cotton baling presses, pre-cleaners, and lint cleaners. The company also manufactures auto feeders and various there oequipments fours industries. or variIn addition, it offers steel bullock carts with break and tyres for sugar cane transportations. The company also operates in Bangladesh, Kenya, Madagascar, Malaysia, Myanmar, Nigeria, Sri Lanka, and Uganda. Bajaj Steel Industries is based in Nagpur, India. Industries, Ltd. manufactures cotton ginning machines in India. Its products include double roller ginning.
BAJAJ AUTO INDUSTRIES LTD
Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers. The brand, Pulsar is continually dominating the Indian motorcycle market in the premium segment. Its Discover DTSi is also a successful bike on Indian roads. Founder -Jamnalal Bajaj, Year of Establishment -1926, Industry Automotive - Two & Three Wheelers, Business Group -The Bajaj Group. Since 1986, there is a technical tie-up of Bajaj Auto Ltd. with Kawasaki Heavy Industries of Japan to manufacture state-of-art range of latest two-wheelers in India. The JV has already given the Indian market the KB series, 4S and 4S Champion, Boxer, the Caliber series, and Wind125.
BAJAJ SUGAR INDUSTRIES LTD
Bajaj Hindustan Ltd., a part of the 'Bajaj Group', is India's number One sugar and ethanol manufacturing company. In December 2005, the company took over The Pratappur Sugar & Industries Limited in District Deoria, East U.P. This Plant, in operation since 1903, had a crushing capacity of 3,200 tcd, which has been increased to 6,000 tcd in the sugar season 2006-07. There is a large culturable area around this Unit with high potential of increasing cane cultivation and scaling up capacities significantly. The Pratappur Sugar & Industries Limited has now been renamed Bajaj Hindustan Sugar and Industries Limited (BHSIL) and is a subsidiary of BHL. With most sugar Plants in the vicinity closed, expansion of capacities at BHSIL will benefit the local farmer community and improve the rural economy of the region. This acquisition provides BHL a strategic foothold in the sugar-deficient region of Eastern UP and reaffirms the consolidation taking place in the sugar industry today. BHSIL has embarked upon significant new expansions. While the capacity of its existing sugar plant has been enhanced from 3,200 tcd to 6,000 tcd, three new sugar units are being set up in virgin, cane-rich areas of East UP to enhance its crushing capacity to 40,000 tcd over the next one year. BHSIL is also setting up a distillery with the capacity to manufacture 160 kilo liter per day of industrial alcohol/ ethanol. The Bajaj Hindustan Group is proud to be associated with the farming community of Uttar Pradesh and to contribute towards the economic development of rural India.
ALLIANZ GENERAL INSURANCE CO BAJAJ
Bajaj Allianz General Insurance Co in , India - Indians leading insurance company offers you Health Insurance, Travel Insurance, Home Insurance, Motor Insurance.
BAJAJ ELECTRICAL LTD
Bajaj Electricals Limited is the Consumer Goods and Lighting Company, manufacturing and trading these goods using very strong distribution network and setup at 21 Head office at Mumbai for IT department. Branches all over India and Head office at Mumbai.
SLEPT ANALYSIS
S-SOCIAL
L-LEGAL
E-ECONOMIC
P-POLITICAL
T-TECHNOLOGICAL
SOCIAL ENVIRONMENT OF BAJAJJ INDUSTRIES
Avnish Bajaj, founding managing director of venture capital fund has always been critical of especially the social networking business models, in India. In an interview to The Hindu Business Line, Bajaj has again raked up the issue of relevance of the social networking websites in the country. “I think people are wasting their time on Web 2.0 in India.” That’s a harsh statement on a lot of folks who are trying to develop businesses out of sites like Yaari.com, MingleBox and Desimartini, a new kid on the block.
Bajaj added: “People talk about the Internet being convenient, but it is not so in India. You need to go to a cyber café or you have to dial up a telephone line or use a slow broadband connection. Whereas in the US, 150 million households have broadband access all around the clock, sitting at home. When you have such a situation you can do social networking, but where is that happening in India? Do you think a person will go to a cyber café or any public environment to discuss everything about their life?” Bajaj’s point is that Indians may not need a platform for social networking yet. Indians culturally are not loners. He said: “Yes, there is a cultural barrier, as not many individuals will express themselves as in Myspace.com.” Besides, there are infrastructural barriers. So what is Bajaj’s point? “Fundamentally it is not about social networking but about community building. In India one needs to first create a product according to people’s needs and subsequently a community will form around it. An example would be Seventy mm, which solves a need. We are building a community product around it,” Bajaj concluded Bajaj in the community.Bajaj Auto is committed to nation-building and contributing to the uplift and development of the weaker sections of society. This is a legacy of our founders, Jamanalalji, Kamalnayanji and Ramkrishna Bajaj.
LEGAL BUSINESS ENVIRONMENT OF BAJAJ INDUSTRIES
Bajaj Auto Limited (BAL) is one of the leading players in the two-wheeler market, the second largest two-wheeler market in the world. The case traces the company's rise to dominance in the scooter segment of the market, and its eventual fall, against a backdrop of changes in customer tastes and preferences. It describes the reasons for the shift in demand and discusses the initiatives that the company undertook to regain lost ground. The case also discusses the competition in the Indian scooter market, and ends with a brief discussion on recent developments in the two-wheeler market Indian.
| It was reported that the 125 cc motorbikes accounted for 55 percent of all bikes sold in India and the share would only grow in the future as the popularity of 100 cc bikes declined. While Bajaj planned to take on the entire market with its 125 cc motorbikes with DTSi technology, TVS was not far behind and was set to roll out as many as 12 products by the end of July 2008. Industry watchers felt that the legal tussle between the two arch rivals was not just about technology but the future of the two-wheeler market. |
However, legal experts opined that it would not be easy for TVS to get Bajaj's patent revoked. Neither TVS nor any other competitor had objected to the granting of the patent to Bajaj for one full year though they had the right to do so. Now that the patent had been granted it would be very difficult for TVS to get the patent revoked, they said.
ECONOMICAL BUSINESS ENVIRONMENT OF BAJAJ INDUSTRIES
Bajaj Auto has got its strategy cut out. In a trying economic environment, it has plans to leverage its strong brands in the bigger (125cc +) motorcycle segment of the two-wheeler industry and the smaller three-wheeler segment of the light commercial vehicle industry.
This has worked for the country’s second largest two-wheeler manufacturer in the recent past. The advantages of this focus: Higher prices, a richer product mix, and lower cost of sales.
POLITICAL BUSINESS OF BAJAJ INDSTRIES
The world's largest two-wheeler manufacturer had reiterated its acknowledged market leadership by recording an impressive 22.4% growth in sales for the month of September 2008.
Going forward, with new launches on the anvil and this festive season, the company is confident of performing well in the coming months.
a winning product in each segment and increasing our touch points from 3,000 at present to 3,500 by the end of this year. The focus is on building strong brand identities through extensive campaigns and on ground marketing activities. It is also exploring previously untouched rural markets.
TECHNOLOGICAL ENVIRONMENT
COUPLE of farmers with Gandhi topics pedal their way leisurely over a bridge across the gurgling waters of the Indrayani river in Pune district. "We've just passed Sant Tukaram's birthplace," informs the driver, referring to the 16th century savant who hailed from this region. The late afternoon scene is almost pastoral as the car races through this piece of rural Maharashtra heading to Chakan where Bajaj Auto's latest two-wheeler plant has sprung up. Rocky terrain interspersed with lush, green fields fall behind as the plant nears. There on a rocky outcrop, Bajaj built its two-wheeler plant, which, it claims, is the most modern one in the industry.
Fountains spouting in a large pool of water and pleasing landscaping greet the visitor at the plant, which is built on two levels, taking advantage of the natural gradient.
Kicked off in year 2000, Bajaj's Chakan plant has a capacity to make six lakh two-wheelers a year, though only approximately 60 per cent of the capacity is being utilised now. The plant, which makes Bajaj's blockbuster bike, the Pulsar, will hum in full when Bajaj kicks off production in a few months of what it hopes will be a potential winner, a bike codenamed K60. Around 750 workers, all diploma-holders, you're told — 100 of them from Coimbatore in Tamil Nadu — produce the Pulsar and small numbers of its Spirit. The shop floors are air-cooled to not just provide a comfortable working environment but also to keep dust out from precision parts. After all, Bajaj wants to keep Pulsar at the top of the heap, considering that it has a 70 per cent market share of the premium end of the motorcycles market.
A
SEGMENTATION OF BAJAJ INDUSTRIES
Bajaj Auto launched its latest offering today. It is the most powerful sub-250cc bike on the Indian roads. Mr. Rajiv Bajaj, President, Bajaj Auto Ltd handed over the key to the first customer in the city in the premium bike segment Pulsar - the street sports bike in Mumbai.
Pulsar is all set to attract the performance seekers who today accounts for 5% of the total bike volume. But with a clever combination of three variants, Bajaj Pulsar has potential to sell 200,000 units in the next 24 months.
Targeted at the youth segment, the Bajaj Pulsar has been designed and styled as a mean masculine robust machine with dazzling looks and technically advanced mechanism that offers great performance. The symmetries between the muscular fuel tank, side panels and the rear panels give a very distinctive feel to Pulsar.
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REFERENCE:-
www.surfindia.com/automobile/bajaj-auto-ltd.html
wikimapia.org/416044/Bajaj-
business.mapsofindia.com/india-company/bajaj
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