Contents
Ø About intel
Ø Type of products
Ø Innovation in intel
Ø Intel technology innovation
Ø Marketing innovation
Ø Demonstration areas
Ø Interactive highlights technical innovation in different areas
Ø The decision and its rationalise
Ø Types of ads and videos for intel promo
Ø Strategies for profit used by intel
About intel:-
Intel the world leader in silicon innovation,develops technologies,products andinitiatives to continually advance how people work and live.
We see a world where a personal computer is beyond PCto nearly very kind of electronics.we see smart computers themselves vanishing in the background-a network of billion connected people and trillions of connected electronic products, many connecting without human intervention.intel is investing some of its annual USD$6 billion in research to make this vision a real
Products of intel:-
Ø Micro processors
Ø Ic chips
Ø Semiconductorsetc....,,
Technological innovation:-
Ø big idea
Ø new technology/bussiness area
Marketing innovation:-
Ø intel inside
Different areas:-
Ø home
Ø hands free technology
Ø fashion/shopping
Ø communication/social media
Ø health and transportation
Ø 
Progression in intel:-
Intel Corporation is an American global technology company and the world's largest semiconductor chip maker, based on revenue.[4] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel was founded on July 18, 1968, as Integrated Electronics Corporation (though a common misconception is that "Intel" is from the word intelligence) and is based in Santa Clara, California, USA. Intel also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Originally known primarily to engineers and technologists, Intel's "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.
The Intel Foundation
The Intel Foundation, funded solely through donation from Intel Corporation, provides financial support with a focus on education, as well as disaster relief and selected charitable programs. Sponsored education programs include science fairs and the Intel Computer Clubhouse Network. In 2009, Intel Foundation donations in the U.S. totaled more than $31.7 million.
TECHNOLOGY INNOVATION FOR A BETTER WORLD
Two American entrepreneurs –Gordon Moore and Robert Noyce–founded Intel in 1968 in Mountain View, California. Shortly thereafter, Andy Grove joined them, and the three men led Intel’s development of a new type of computer memory based on silicon technology and Moore’s Law. Numerous other innovations followed, including Intel’s first microprocessor, the groundbreaking product that sparked a computer and internet revolution. Intel is now the world leader in silicon innovation, and the company’s products are at the heart of personal and business computers, cell phones, medical equipment, scientific computers, and countless other devices essential in today’s digital world.
LEADER IN ENVIRONMENTAL SUSTAINABILITY
Intel also applies its passion for innovation to address complex environmental issues such as climate change and natural resource conservation. In 2009, Intel remained the largest voluntarycontinuouspurchaser
of renewable energy credits in the U.S., according to
the EPA, and announced in January 2010 our plan for eight new on-site solar installations at our U.S.
facilities. These projects will include both ground and roof-mounted solar electric facilities and will produce
almost 2.5 million watts of solar power by the end
of 2010.
Conserving and Protecting Precious Resources
Intel works to reduce the environmental impact of its operations, from reducing greenhouse gas emissions,
to minimizing its water use, to recycling and reusing materials. Since 1998, Intel has invested more than $100 million in water conservation programs at its global facilities. As a result, in 2009 Intel reclaimed approximately 2 billion gallons of water, instead of tapping into precious fresh-water sources. To date, Intel’s comprehensive and aggressive efforts have saved more than 36 billion gallons of water –enough for roughly 335,000 U.S. homes for an entire year.
In2009, Intel continued to recycle a high percentage (over 70%) of the solid and chemical waste generated in its operations.
Designing with the Environment in Mind
Intel applies technology innovation to incorporate environmental concerns at the beginning of the design process, well before manufacturing begins. The conversion to the energy-efficient Intel ® Core™ microarchitecturesaved up to 26 terawatt-hours of electricity between 2006 and 2009, compared to the technology it replaced –equivalent to eliminating the Co2 emissions associated with the annual electricity use of more than 2 million U.S. homes.
Collaborating for Greater Impact
Proposed increased environmental regulation has encouraged Intel to reduce absolute emissions from its operations and to address the climate change impact of our products. Intel continues to work on lowering its normalized and absolute emissions, with the goal of 20% reduction in absolute emissions by 2012 from 2007 levels.
Managing Innovations
There are broadly two types of innovation. Product innovation refers to work
done to improve the product. Some product innovations are truly radical, such as
112 The Practice of Innovation
1 Harvard Business Review, September-October 1999.
the Sony Walkman. Others are incremental, such as adding new features to a
colour television set. Process innovations aim to make the manufacturing process
more efficient through automation, simplification, better process control and lower
energy consumption. Normally, product and process innovations are
interdependent. In the early stages of the product life cycle, product innovations
tend to be rapid. As the rate of product innovation decreases, it is common to
observe a faster rate of process innovation. But the relative importance of product
and process innovation depends on the nature of the industry.
What can organizations do to encourage and nurture an innovation driven
environment? In his 1985 book “Innovation and Entrepreneurship,” Peter Drucker
has listed seven sources of opportunity for innovative organizations. In order of
increasing difficulty and uncertainty, they are:
• The unexpected success that makes a company happy, but is rarely dissected
to see why it occurred.
• The incongruity between what actually happens and what was supposed
to happen.
• The inadequacy in an underlying process that is taken for granted.
• The changes in industry or market structure that catch everyone by surprise.
• The demographic changes caused by wars, medical improvements and even
superstition.
• The changes in perception, mood and fashion due to the ups and downs of
the economy.
• The changes in awareness caused by new knowledge.
In his interesting article, “Bringing Silicon Valley Inside,”1 Gary Hamel has drawn
various insights from the success of Silicon Valley and explained how innovations
can be encouraged. Hamel draws a distinction between stewardship, (safeguarding
existing skills and assets) and entrepreneurship, (creating something new). He
feels that for innovations to take place, the emphasis must shift from resource
allocation to resource attraction. What Hamel emphasizes is that good ideas should
Managing Technological Innovations 113
be encouraged with support in the form of capital and human resources. Like
Christensen, he explains how traditional capital allocation processes are unsuited
for radically new businesses: “Resource allocation is well suited to investments in
existing businesses. If the goal is to create new wealth, something much more
spontaneous and less circumscribed is required – something much more like
resource attraction… Resource allocation is about managing the downside.
Resource attraction is about creating the upside.”
Reference:-
1) http://en.wikipedia.org/wiki/Intel_Corporation
2) www.intel.com/intelpress/sum_inov.htm
3) www.oecd.org/dataoecd/6/23/2461567.pdf
4) www.innovationmanagement.se/.../intel-initiative-aims-for-more-it-enabled-innovation/
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